CES (Consumer Electronics Show) is the world’s largest consumer electronics event where global tech companies share products of the future and key announcements setting global trends. This year, the event is being held from January 5-7 both in Las Vegas and virtually, providing a hybrid experience to its attendees.
In 2021, numerous innovations in display form factors* took place within foldables and OLED laptop markets thanks to Samsung Display. Mass production of QD-Display in November, 2021 was even seen as disruptive due to its highly anticipated impact on the global TV industry. Based on these key events last year, Samsung Display’s CES 2022 booth presentation was divided into two key products: OLEDs for smartphones and laptops and QD-Displays for TVs and other large monitors.
*the overall design and functionality of an IT device
If you’re curious about the event, get an exclusive front-row view of Samsung Display’s technologies being introduced at CES 2022.
Be on the Lookout for OLED Display Form Factors
Titled “The Next Chapter of OLED Era: New Technology in Foldable and New Business Expansion in IT and Gaming”, OLED display section at Samsung Display’s booth highlighted some of the most cutting-edge technologies available. From low-power eco-friendly displays to rollable technologies, explore the ‘Inspire the Next’ themed presentation as seen below:
Flex G
Walk into any large tech conference like CES 2022, and you’ll be guaranteed to be handed over tri-fold brochures with business information. If you think about it, tri-fold brochures are designed in a way that makes it convenient for people to carry in their hands, so why shouldn’t your phone/tablets be that way too? Folding your IT device not once but twice would make it that much more compact. Samsung Display’s Flex G is a multi-foldable product that folds inwards twice in a “G” shape. The device experiences higher durability since its tri-fold design endures phone drops or other external impact better than conventional foldables.
Flex S
We could fold our devices inwards twice like Flex G as previously mentioned, or we could fold them in and out, creating a double curve resembling the letter “S”. The biggest advantage of this particular shape is that depending on the way you fold it, it can be used as a smartphone, tablet, or an AI device: Each folded screen can be isolated as a completely independent display the same way multiple desktops can exist in one computer.
Flex Note™
What if instead of carrying a laptop, you could simply carry your desktop monitor by folding it? Flex Note is a technology concept that turns a 17.3 inch display panel into a 13 inch laptop-sized foldable IT device. What makes this technology even more special is the new ‘water-drop’ 2.1R back hinge that endures folding stress without screen crease while producing a folding gap close to 0.
Instead of folding, Samsung Display also showcased a 12.4 inch-tall flexible AI Speaker that uncurls itself from a cylinder-shaped device into a flat display screen within seconds using the controls on the smartphone app.
Go Green All Day
Walking into a space decorated with greenery is always charmingly refreshing, don’t you agree? “Go Green All Day” themed presentation showcased Samsung Display’s low-power, eco-friendly Eco² OLED™ technology. This new pioneering technology eliminates the need for an additional polarizer layer** and was first implemented on Galaxy Z Fold3. With Eco² OLED™, your display consumes up to 25 percent less power and higher transmittance rate*** by 33 percent, resulting in a brighter screen with better battery life.
** An opaque plastic sheet commonly found layered on displays to prevent the panel from reflecting external light
*** Without Eco² OLED™, traditional polarizer is needed, which adds a dark layer of film on top of the panel, requiring more light to effectively display
Incomparable Image Quality: QD-Display
At CES 2022, Samsung Display showcased three types of QD Display: 55-inch and 65-inch panels for TVs and a 34-inch option for computer monitor panel. “Quantum dot organic light-emitting diode” displays can cover 99 percent of the DCI-P3 and 90 percent of BT2020 color gamut. It also offers a true black under 0.0005nit and a peak brightness of 1,500nit. HDR, luminance and a wide viewing angle are some of the key characteristics that make QD display outstanding as a display option in today’s market. The 34-inch computer monitor QD Display especially impressed people with a response time of 0.1ms, demonstrating a “tear-free, low latency” experience to potential gaming users.
Have you ever moved away from a display to only realize that from the new viewing angle, colors are completely off? Due to the fact that light is reflected more towards a perpendicular angle, display color performance may vary depending on whether the viewer is looking from the front or the sides. QD-Display, on the other hand, distributes light at a wider angle, which retains its brightness at other viewing angles. Generally speaking, greater viewing angles lead to luminance drop and color distortion. While other types of displays experience luminance decrease up to 30-50%, QD-Display retains 80% of the brightness when viewed from the sides at a 60-degree angle. As a result, consistently stunning visuals can be enjoyed from every angle. “Details in the low grey color scale are impressive!” “Colors look more lively, especially black details and peak luminance!” were some of the many acclaims heard at Samsung Display’s booth at CES 2022.
Innovation Beyond CES 2022
At Samsung Display, we have found great value in humanizing digital experiences but also discovered that that sense of bond cannot be found in innovations with the “one-size-fits-all” approach: Personalization is a necessity for genuine connections in virtual experiences. From the various form factor displays to the world’s first QD-Display introduced at CES 2022, we hope our technologies help you envision a more connected future with loved ones.
