Are you all familiar with ‘D: Garden (indicated as ⫏: GARDEN)’, a space for rest and communication as well as an exhibition hall for Samsung Display? Since its recent relaunch, ⫏: GARDEN, located in the Asan 2 campus, has quickly become a must-see landmark for visitors as well as employees of Samsung Display. Let us take you through every corner of ⫏: GARDEN, reopened after undergoing extensive renovation throughout this summer.
⫏: GARDEN, A Place for Connection and Laughter
⫏: GARDEN is special for two reasons. First, it is ‘open’ to everyone. Samsung Display always had an exhibition hall, but the doors were only opened ively for special visitors. This has now been transformed into an open space for all Samsung Display employees, they can enjoy their break and connect with their colleagues.
The second reason why it is special lies in its name, ⫏: GARDEN. Selected numerous candidates sent in by Samsung Display employees, the name is an outcome of the ‘participation’ of the Samsung Display family. Symbolizing the active engagement of the employees, the name was inspired by an imaginary garden people can relax and communicate with their colleagues. The official logo, ⫏: GARDEN, has the letter “D” flipped to represent the smiles on the faces of people gathered in this garden.
Section 1. Aquarium in the Exhibition Hall? 650-inch Super-Large Media Wall Bringing Images to Life
At the entrance of ⫏: GARDEN, this will instantly catch your eye: a sea turtle and a wide array of fish under the sea. For a brief second, you might feel like you have stepped into an aquarium, but no, you are about to enter the exhibition hall. The large media wall that recreates an aquarium is definitely a showstopper with an imposing presence.
The giant media wall will leave a stunning first impression on visitors. The moving images, created by the latest 3D stereoscopic and anamorphic techniques, produce an illusion of reality. The media wall not only features an aquarium but also offers striking graphic art for variety. The changing media wall will excite the visitor the very start of the journey into the exhibition hall. Don’t you want to find out what more surprises this amazing media wall has in store for you?
Walking past the large media wall, you will find a miniature model that gives an overview of the Samsung Display premises and its surrounding areas. At a glance, you can see all the major facilities on the Asan campus. What is even more impressive is the diorama video showcasing the facilities and their surrounding environment. It not only features the production facilities but also the electricity and gas infrastructure, the large residential complex, the educational facilities, and the Eco Plant Island in the Reservoir.
Section 2. Display History — History and Development of Displays at a Glance
Once you enter ⫏: GARDEN, the first section offers an overview of the history of Samsung Display and the display industry. It illustrates the history of displays, tracing it back all the way to the Altamira Cave paintings the Paleolithic Era. This section in particular provides a quick video overview of the history of Samsung Display, new milestones were set for over five decades through constant innovation, since its beginning in the 1970s. Displays are presented as an accessible technology through an interesting depiction of the foundational concepts and its historical evolution.
Another must-see in this section is the entire production line-up of Samsung Display! The development of mobile and TV displays is presented in kinetic art with images that record important moments in their history.
Section 3. Manufacturing Process — All About Display Production
The third section of ⫏: GARDEN is a space for media showcase on actual display production processes and technologies. The showcase illustrates four major display processes -BP (backplane), EN (evaporation) & EV (encapsulation), CELL, and MODULE. On top of these processes, the inkjet process, the cutting-edge technology of Samsung Display, is also featured. As actual display samples are exhibited below each screen, visitors will be able to easily deepen their understanding of displays.
Section 4. Future Lifestyle — The Future Daily Life Created by Displays
The exhibition space so far has presented an overview of the past and the present displays. The Future Lifestyle section will enable visitors to imagine different lifestyles of the future brought upon by displays.
The 600-inch super-sized screen installed in this section will allow visitors to step into the future to experience a day, morning to night, and the future lifestyle. It will be an interesting opportunity to imagine and get a sense of how our lifestyle may change in the future.
Once visitors get a big picture of what the future may bring, they can now move on to the smaller changes that are in store. The Innovative Future section is packed with products and technologies that will bring innovation for the future. It showcases a video of the newly unveiled products and technologies by Samsung Display. This will also serve as a great opportunity to get a glimpse of new products, in specific categories that visitors are interested in.
Samsung Display is looking ahead into the future, under the slogan of ‘Display Beyond Imagination'. The company is striving to create a future display that can contribute towards bringing happiness to people. Samsung Display will continue to share stories about displays in a way that is easily accessible for everyone, as showcased by the reopened ⫏: GARDEN.
