Galaxy Unpacked 2024 was held in San Francisco, U.S., on Jan 17 (local time). Showcased at the event were the Galaxy S24 series, which made audience more engaged than ever with new AI features and more powerful displays. 


Redefining the definition of communication with AI - Eureka moment for a generation and it all starts with Samsung Galaxy S24

This year’s unpacked can be explained with one word, 'AI.' The Galaxy S24 series, completely transformed by Galaxy AI, enables barrier-free communication with intelligent text and call translations, and marks a milestone in the history of online search. 



Galaxy AI introduces meaningful intelligence aimed at enhancing every part of life, especially the phone’s most fundamental role: communication. Live Translate, two-way, real-time voice and text translations of phone calls within the native app, was unveiled. With the on-device AI, Live Translate supports conversations without language constraints when talking or making calls with people using different languages. 


Real-time translation is also introduced for text messages app and mobile messenger apps for the first time. Also, Galaxy S24 series users can now select different styles of conversations on Google Messages. For work, more formal style of conversations can be selected. The galaxy S24 series will provide audio and text translations for up to 13 languages including Korean, Chinese, English and French. 



Galaxy S24 is the first phone to debut intuitive, gesture-driven Circle to Search with Google. With a long press on the home button, users can circle or tap anything on Galaxy S24’s screen to see helpful, high-quality search results powered by generative AI. 


In addition, productivity also gets a big boost with features such as Note Assist in Samsung Notes, featuring AI-generated summaries, template creation that streamlines notes with pre-made formats.


Boundless evolution – Galaxy S24 series comes with more powerful OLED technology

▲ (from left) Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra


Unveiled at Galaxy Unpacked 2024, the Galaxy S24 series feature Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra, drawing much attention for its game-changing OLED display performance. The Galaxy S24 and Galaxy S24+ come with larger screen sizes of 6.2-inch (Full HD+ resolution with 2340 x 1080 pixels) and 6.7-inch (Quad HD+ resolution with 3120 x 1440 pixels), respectively, within the same size specifications. The design aesthetic is also enhanced with slimmer and even bezels. Galaxy S24 Ultra has a 6.8-inch (Quad HD+ resolution with 3120 x 1440 pixels) display, the largest in the series.



Another striking highlight is the brightness of the display. All three models boast a peak brightness of 2600 nits. This is 48% higher than the 1750 nits of its predecessor, the Galaxy S23, making it the brightest Galaxy display yet. They also feature Vision Booster, which automatically adjusts the brightness of the display on a pixel-by-pixel basis based on ambient light conditions, so you can enjoy content more clearly, even outdoors in full sunlight.



The Galaxy S24 series also features Adaptive Frequency, a feature that reduces battery consumption by optimizing power consumption based on the type of image being displayed on the screen. By lowering the refresh rate for still or low motion scenes and increasing it to 120Hz for scenes with frequent screen transitions, such as movies and games, picture quality and power efficiency are both improved.


Take a closer look at the Galaxy S24 Ultra and you will discover improvements to the display window. The Galaxy S24 Ultra's front display features new Corning® Gorilla® Armor glass, which dramatically reduces glare by up to 75% compared to typical glass surface, allowing for an enhanced readability in a variety of lighting conditions. It demonstrated over four times more scratch resistance than competitive aluminosilicate cover glasses.



The gaming experience is elevated thanks to hardware and software enhancements. The Galaxy S24 series has a significantly improved CPU and GPU to run demanding games smoothly. Thermal control system is optimized with a 1.9 times larger vapor chamber, enabling stable gameplay for longer periods of time. Ray tracing enables lifelike visuals for an immersive gaming experience.


Enhanced camera experience with Galaxy AI, from shooting to editing


The Galaxy S24 series is equipped with the AI-powered ProVisual Engine, zoom capabilities, and Nightography, which absorbs more light for the best possible shots even in low-light conditions, all resulting in more stable image quality. Galaxy S24 Ultra is the first in the series to feature Quad Tele System that enables optical-quality performance at zoom levels from 2x, 3x, 5x to 10x magnification, helping to capture great photos and videos from any distance.


In addition to Edit Suggestion, where AI analyzes your photo and offers you personalized edits, Generative Edit is also introduced, a generative AI-powered feature where AI fills in the edges or gaps of a crooked or cut-out photo to create a perfectly natural-looking photo.



MrBeast, the #1 most subscribed YouTube channel in the world, made a surprise entrance at Samsung Galaxy Unpacked 2024. MrBeast was seen holding the S24 Ultra and highlighting the zoom capability of the camera. He did this by opening the Camera app and getting on a crane, looking down at an object lying on the ground. He ascended to a height of 50 feet (15 meter)and 100 feet(30 meter), effortlessly took shots using the 10x zoom and 100x space zoom. He then searched for the object directly with the Circle to Search feature. 


He also demonstrated features such as ‘Quick Share’ which now allows photo and file sharing across all Android devices, not just Galaxy devices, to swap files with distant colleagues and use AI-powered editing to make a crane disappear.



Galaxy S24 series now brings Super HDR quality to your social media experience. This means that users will be able to capture high-quality shots with Super HDR when shooting with the camera within their social media apps such as Instagram and share them to their Instagram feeds.



Meanwhile, the Galaxy S24 series is made from recycled materials, reaffirming Samsung's commitment to doing more for people and the planet. The Galaxy S24 Ultra and Galaxy S24+ have batteries made from 50% recycled cobalt, the magnets in speakers in the Galaxy S24 series are made from 100% recycled rare earth elements, and more than 40% recycled steel used, demonstrating Samsung's concern for the planet and the environment. Recycled thermoplastic polyurethane (TPU), which has rubber-like elasticity, is used in some of the devices' side and volume keys, and all Galaxy S24 series products come in boxes made from 100% recycled paper material.




Meanwhile, at the end of the Unpacked event, a teaser video of what is believed to be a new device was shown, drawing waves of excitement from the floor and giving us a taste of what's to come.


Showcasing the next-level AI features and cutting-edge displays, Galaxy Unpacked 2024 was filled with passion, amazement, and anticipation of the audience. 


To watch what was showcased at the Galaxy Unpacked, you can click the link below to watch the full video.