□ With tourists flocking to New York in August, Samsung Display’s wrap ads are being featured on the iconic City Tour Buses.

□ The ad is highlighting Samsung’s OLED durability with the illusion of bus passengers as beachgoers using Samsung products

□ Ads promoting Samsung Display’s excellence are being displayed at major tourist sites in New York 

SEOUL, August 12, 2024 – Samsung Display is revealing today that its OLED advertising campaign is cruising the streets of New York City this month.

Aligning with the summer vacation season, Samsung Display is launching a comprehensive advertisement showcasing the superior quality of Samsung OLED on New York’s renowned city tour buses until September 5.

This advertisement is being displayed on buses traversing the downtown route past landmarks such as Times Square, the Empire State Building, and Wall Street. It is also being presented on the uptown route, which includes stops at the American Museum of Natural History, the Metropolitan Museum of Art, and Central Park.

The advertisement ingeniously highlights the durability of Samsung Display’s OLED technology against a sea-themed backdrop, with the message ‘Jawsome OLED’ and an eye-catching illustration of a grinning shark holding a foldable display with the message ‘OLED Vibes’. The wrap ad cleverly portrays upper-deck bus passengers as swimmers enjoying a summer holiday at the beach.

In May of the previous year, Samsung Display expanded its reach by acquiring 'eMagin', an OLED enterprise based in New York, USA. Furthermore, to highlight the superiority of Samsung's OLED technology, the company carried out an engaging pop-up marketing campaign at Santa Monica Beach in Los Angeles, USA, in October.