Samsung Display is highlighting innovative display solutions in its 120-square-meter booth at Ferrari Finali Mondiali

Featured technologies include a 34-inch display with 6K resolution, a 13.4-inch round OLED, the Flex S™ that offers double-sided foldability, the inward-folding Flex G™, and the 17.3-inch Flex Note Extendable, which ingeniously combines both foldable and slideable technologies

Samsung Display and Ferrari are developing innovative display solutions that align with the reputation of the luxury supercar brand

 

SEOUL/IMOLA, ITALY, October 18, 2024 – Samsung Display is showcasing its high-quality OLED products at Ferrari Finali Mondiali, the spectacular closing event of the Ferrari Challenge Trofeo Pirelli. Held from October 17–20 at the famous Enzo and Dino Ferrari International Circuit in Imola, Italy, the exhibition has impressed Ferrari enthusiasts with a variety of Samsung Display OLED products.

 

The exhibition, designed to resemble a modern museum and covering 120 square meters, highlights various innovative solutions. These include a 34-inch display with 6K resolution, a 13.4-inch round OLED, the Flex S™ that offers double-sided foldability, the inward-folding Flex G™, and the 17.3-inch Flex Note Extendable, which ingeniously combines both foldable and slideable technologies.
 

The 34-inch display ensures a sophisticated design and superior image quality by implementing a high resolution of up to 6K (a horizontal pixel count exceeding 6,000 on the screen).

 

In April 2023, Samsung Display and Ferrari formalized their technological collaboration by signing a Memorandum of Understanding (MOU). “Through our ongoing technology collaboration with Ferrari, we are currently working on developing innovative display solutions that will lead the market in terms of image quality and design,” said Yongsuk Choi, Vice President of OLED Sales at Samsung Display.

 

Ferrari Finali Mondiali is a globally recognized event for Ferrari fans and drivers and is the largest customer invitation event hosted by Ferrari each year. It attracts significant attention from motorsports fans worldwide, especially since it celebrates the end of the sporting season.

 

A view of Samsung Display's exhibition booth at Finali Mondiali 2024
▲ A view of Samsung Display's exhibition booth at Finali Mondiali 2024

 

Visitors taking a look at the 34-inch wide OLED at Samsung Display's booth
▲ Visitors taking a look at the 34-inch wide OLED at Samsung Display's booth

 

Visitors exploring foldable and slidable OLED products at Samsung Display's booth
▲ Visitors exploring foldable and slidable OLED products at Samsung Display's booth