
On January 22 (local time), the Samsung Galaxy Unpacked 2025 event was held in San Jose, California, USA. At this event, Samsung unveiled the Galaxy S25 series with advanced AI features. With a thinner and lighter design and even more powerful performance, the series received a lot of attention from the media around the world.
More compact with a slim design!
The Galaxy S25 series unveiled at this event features a rounded corner design and a display with thinner and more uniform bezels, further enhancing its aesthetics.

The Galaxy S25 Ultra is featuringequipped with a 6.9-inch QHD+ resolution OLED display, which is larger than its predecessor, but the product design is more compact, thinner and lighter. The Galaxy S25 and S25+ are equipped with a 6.2-inch FHD+ OLED and a 6.7-inch QHD+ OLED, respectively. All three products boast a slimmer design that matches the latest smartphone trends. In addition, the variable refresh rate allows for lower refresh rates on screens with little movement and up to 120Hz refresh rates for scenes with fast screen transitions, such as movies and games, to improve image quality and use power more efficiently.

In particular, the front display of the Galaxy S25 Ultra uses an upgraded version of Corning® Gorilla® Armor2 glass. This glass reduces light reflection compared to ordinary glass in indoor and outdoor environments, allowing you to see a clearer screen even in environments with multiple lights. It is also designed to be more durable, withstanding damage even if it falls on a rough surface.
Galaxy-exclusive chipset with improved performance, Snapdragon® 8 Elite
The Galaxy S25 series is equipped with the Snapdragon® 8 Elite for Galaxy, which was developed in collaboration with Qualcomm.
The NPU has been improved by 40%, and the CPU and GPU by 37% and 30%, respectively, compared to its predecessor, with the most powerful performance among Galaxy-exclusive chipsets.

In particular, the 'ProScaler' function, which is based on the AI-based image processing algorithm designed in the chipset to improve display quality and power efficiency, has also been applied for the first time. The ProScaler feature reduces noise through an algorithm and improves image quality by more than 40%, creating a clear, detailed and rich screen. In addition, Samsung's 'mDNle' image quality improvement solution has also been applied to improve image quality, visibility, and power efficiency. The Samsung OLED in the Galaxy S25 boasts excellent image quality with its wide color gamut. It is expected to deliver an exceptionaloverwhelming image quality when combined with these image quality improvement features.
The dawn of the true AI mobile era
The most notable feature of this Unpacked event was the enhanced AI function. If the Galaxy S24 was the beginning of AI features, the Galaxy S25 series is the beginning of smartphones with a complete AI architecture! Let's take a look at the enhanced AI features of the Galaxy S25 series.

The Galaxy S25 series is equipped with One UI 7, the first integrated AI platform for Galaxy. 'One UI' is the interface for Samsung Electronics device users. It is designed based on advanced natural language understanding technology to make it easier for users to use in their daily lives. In particular, it understands the user's situation and analyzes preferences to provide a personalized AI experience.

In addition, the 'Now Brief' feature allows you to meet your own personal assistant on your smartphone. It is a kind of AI assistant that delivers personalized information by analyzing smartphone usage patterns and data. It is also equipped with multimodal AI that simultaneously analyzes various types of information, including text, images, and voice. When the user presses the AI button located on the side of the device and speaks a command, the necessary apps are connected, making it easy to perform complex tasks.

The AI functions that were applied to the previous work have also been upgraded. Circle to Search, which was first introduced on the Galaxy S24 in collaboration with Google, is a feature that allows users to draw a circle around the information they want and then shows the information that the generative AI has searched and organized. With the addition of multimodal, it is now possible to search not only for images and text but also for sounds that are being played. In addition, Real-time Translation, which provides a two-way translation service during calls, now supports 20 languages, more than before, allowing for more free communication.
Clear even from a distance! Enhanced camera performance unique to the Galaxy S25 series

The camera of the Galaxy S series has often been the topic of conversation for its video quality, which is clear even from a distance. This time, the camera function has been greatly upgraded to present a more complete camera function.
It is equipped with a high-resolution sensor that can take high-definition images even at a distance and an AI-based next-generation 'ProVisual Engine'. In particular, the Galaxy S25 Ultra is equipped with a 50-megapixel ultra-wide-angle camera, which allows detailed shooting even in landscape photos that require shooting with a wide angle of view.

In addition, the low-light camera performance has been improved. It supports clear video shooting even in dark environments by applying the optimal noise reduction solution to the subject. The Samsung OLEDs in the Galaxy S25 series boast detailed and clear picture quality even in dark environments thanks to their high contrast ratio. Combined with the upgraded camera performance, you can enjoy richer photos and videos.
The show never ends! 'Galaxy S25 Edge' and XR device 'Project Moohan' surprise unveiling

As the event was coming to a close, the Galaxy S25 Edge model was suddenly revealed as a surprise, drawing cheers from everyone. Just as the credits appeared, signaling the end of the event, the Galaxy S25 Edge was revealed with the words, “The show is not over.” The Galaxy S25 Edge received widespread praise for its ultra-slim design, which is thinner than existing smartphones. After the event, a large number of people gathered in the experience zone to see the Galaxy S25 in person, demonstrating its immense popularity. Visitors expressed high expectations for the even slimmer design. The experience zone was packed with visitors who came to see not only the Galaxy S25 series but also the next-generation XR devices. The XR device 'Project Moohan' equipped with the 'Android XR' platform in collaboration with Google caught the attention of many people.

So far, we have looked at all the new technologies unveiled at the Samsung Galaxy Unpacked 2025.
This year's Samsung Galaxy Unpacked 2025 received favorable reviews from many media outlets around the world for its even more powerful performance and innovative AI features.

The Samsung Galaxy S25 series is back with amazingly evolved mobile AI features and enhanced device performance! We look forward to its future success!