[1p] Brighter Screens, Lower Power Exploring Samsung Display’s Low-Power Technologies [2p] Essential in the On-Device AI Era: Low-Power Technology! Global On-Device AI Market Size (Unit: hundred million dollars) 2024, 2025, 2030 According to Grand View Research (GVR), the global on-device AI market is expected to reach $36.6 billion by 2030, with a 27.8% average annual growth rate over five years. In the era of on-device AI, the intensive computational work performed by the device itself consumes a lot of power. This makes power-saving technologies essential. Samsung Display is actively developing a range of low-power technologies to help devices use energy more efficiently. Let’s take a look at some of these innovations. [3p] UT One: The Next-Generation Low-Power Technology That’s Slimmer and Lighter UT One is a next-generation low-power technology with an ultra-thin (*UT) structure. It is the first OLED panel for IT to support a refresh rate as low as 1Hz. Depending on the content, the refresh rate can dynamically switch between 1Hz and 120Hz, reducing power consumption by up to 30% compared to conventional panels. Ultra Thin (*UT) is an ultra-slim OLED structure. It reduces thickness and weight by approximately 30% by removing the top glass layer (one of the two glass substrates used in conventional Rigid OLEDs) and applying thin film encapsulation [4p] Intelligent Color Technology (ICT): Maintaining Perceived Brightness While Reducing Power Consumption Luminance and Chrominance According to the Helmholtz-Kohlrausch (*H-K) effect, the human eye perceives colors with higher chrominance as brighter. Intelligent color technology (ICT) uses this principle to reduce pixel luminance and increase color chrominance. —allowing the actual brightness to be the same as before. This approach can reduce power consumption by about 15% on average compared to displays of the same luminance. The (Helmholtz-Kohlrausch (*H-K) effect refers to the phenomenon in which more vivid and intense colors appear brighter to the human eye, even when the actual luminance remains unchanged. [5p] Edge Luminance Profile (ELP): Reducing Unnecessary Power Consumption at the Screen When parts of the screen that are rarely viewed are unnecessarily bright, they result in wasted power. Edge Luminance Profile (ELP) is a power-saving technology that takes advantage of OLED’s ability to control individual pixels. By adjusting the luminance of display’s edge that are less noticeable, it reduces power consumption. [6p] Smartphone OLED Brighter Without a Polarizer, Lower Power with LEAD™ LEAD™ is the world’s first polarizer-free OCF technology developed by Samsung Display in 2021. By eliminating the polarizer — previously essential in conventional OLED panels, enhances screen brightness. Typically, when light passes through a polarizer, brightness is reduced by more than 50%. However, this technology eliminates the polarizer and increases light transmittance, It can achieve the same brightness as before with 63% power consumption. [7p] Smartphone OLED Minimizing Power Consumption with a Variable Refresh Rate: Adaptive Frequency™ Flexible refresh rates tailored to usage scenarios 120Hz for gaming or fast-motion video, 60Hz for standard video, 10Hz for images. Applying high refresh rates to static images or text-based content can lead to unnecessary power consumption. Adaptive Frequency™ technology with Samsung Display's proprietary HOP technology, dynamically adjusts the refresh rate based on user activity to minimize overall power usage. *HOP is an LTPO TFT technology developed by Samsung Display. It is a hybrid structure that applies oxide to the switching TFTs to reduce leakage current, and LTPS to the driving TFTs for high electron mobility. [8p] We’ve now explored Samsung Display’s low-power technologies applied to OLEDs for smartphones and IT devices. As on-device AI becomes more widespread, energy efficiency across devices is becoming increasingly important. Samsung Display will continue to lead OLED innovation by developing differentiated low-power technologies.
[1p] Brighter Screens, Lower Power Exploring Samsung Display’s Low-Power Technologies [2p] Essential in the On-Device AI Era: Low-Power Technology! Global On-Device AI Market Size (Unit: hundred million dollars) 2024, 2025, 2030 According to Grand View Research (GVR), the global on-device AI market is expected to reach $36.6 billion by 2030, with a 27.8% average annual growth rate over five years. In the era of on-device AI, the intensive computational work performed by the device itself consumes a lot of power. This makes power-saving technologies essential. Samsung Display is actively developing a range of low-power technologies to help devices use energy more efficiently. Let’s take a look at some of these innovations. [3p] UT One: The Next-Generation Low-Power Technology That’s Slimmer and Lighter UT One is a next-generation low-power technology with an ultra-thin (*UT) structure. It is the first OLED panel for IT to support a refresh rate as low as 1Hz. Depending on the content, the refresh rate can dynamically switch between 1Hz and 120Hz, reducing power consumption by up to 30% compared to conventional panels. Ultra Thin (*UT) is an ultra-slim OLED structure. It reduces thickness and weight by approximately 30% by removing the top glass layer (one of the two glass substrates used in conventional Rigid OLEDs) and applying thin film encapsulation [4p] Intelligent Color Technology (ICT): Maintaining Perceived Brightness While Reducing Power Consumption Luminance and Chrominance According to the Helmholtz-Kohlrausch (*H-K) effect, the human eye perceives colors with higher chrominance as brighter. Intelligent color technology (ICT) uses this principle to reduce pixel luminance and increase color chrominance. —allowing the actual brightness to be the same as before. This approach can reduce power consumption by about 15% on average compared to displays of the same luminance. The (Helmholtz-Kohlrausch (*H-K) effect refers to the phenomenon in which more vivid and intense colors appear brighter to the human eye, even when the actual luminance remains unchanged. [5p] Edge Luminance Profile (ELP): Reducing Unnecessary Power Consumption at the Screen When parts of the screen that are rarely viewed are unnecessarily bright, they result in wasted power. Edge Luminance Profile (ELP) is a power-saving technology that takes advantage of OLED’s ability to control individual pixels. By adjusting the luminance of display’s edge that are less noticeable, it reduces power consumption. [6p] Smartphone OLED Brighter Without a Polarizer, Lower Power with LEAD™ LEAD™ is the world’s first polarizer-free OCF technology developed by Samsung Display in 2021. By eliminating the polarizer — previously essential in conventional OLED panels, enhances screen brightness. Typically, when light passes through a polarizer, brightness is reduced by more than 50%. However, this technology eliminates the polarizer and increases light transmittance, It can achieve the same brightness as before with 63% power consumption. [7p] Smartphone OLED Minimizing Power Consumption with a Variable Refresh Rate: Adaptive Frequency™ Flexible refresh rates tailored to usage scenarios 120Hz for gaming or fast-motion video, 60Hz for standard video, 10Hz for images. Applying high refresh rates to static images or text-based content can lead to unnecessary power consumption. Adaptive Frequency™ technology with Samsung Display's proprietary HOP technology, dynamically adjusts the refresh rate based on user activity to minimize overall power usage. *HOP is an LTPO TFT technology developed by Samsung Display. It is a hybrid structure that applies oxide to the switching TFTs to reduce leakage current, and LTPS to the driving TFTs for high electron mobility. [8p] We’ve now explored Samsung Display’s low-power technologies applied to OLEDs for smartphones and IT devices. As on-device AI becomes more widespread, energy efficiency across devices is becoming increasingly important. Samsung Display will continue to lead OLED innovation by developing differentiated low-power technologies.
[1p] Brighter Screens, Lower Power Exploring Samsung Display’s Low-Power Technologies [2p] Essential in the On-Device AI Era: Low-Power Technology! Global On-Device AI Market Size (Unit: hundred million dollars) 2024, 2025, 2030 According to Grand View Research (GVR), the global on-device AI market is expected to reach $36.6 billion by 2030, with a 27.8% average annual growth rate over five years. In the era of on-device AI, the intensive computational work performed by the device itself consumes a lot of power. This makes power-saving technologies essential. Samsung Display is actively developing a range of low-power technologies to help devices use energy more efficiently. Let’s take a look at some of these innovations. [3p] UT One: The Next-Generation Low-Power Technology That’s Slimmer and Lighter UT One is a next-generation low-power technology with an ultra-thin (*UT) structure. It is the first OLED panel for IT to support a refresh rate as low as 1Hz. Depending on the content, the refresh rate can dynamically switch between 1Hz and 120Hz, reducing power consumption by up to 30% compared to conventional panels. Ultra Thin (*UT) is an ultra-slim OLED structure. It reduces thickness and weight by approximately 30% by removing the top glass layer (one of the two glass substrates used in conventional Rigid OLEDs) and applying thin film encapsulation [4p] Intelligent Color Technology (ICT): Maintaining Perceived Brightness While Reducing Power Consumption Luminance and Chrominance According to the Helmholtz-Kohlrausch (*H-K) effect, the human eye perceives colors with higher chrominance as brighter. Intelligent color technology (ICT) uses this principle to reduce pixel luminance and increase color chrominance. —allowing the actual brightness to be the same as before. This approach can reduce power consumption by about 15% on average compared to displays of the same luminance. The (Helmholtz-Kohlrausch (*H-K) effect refers to the phenomenon in which more vivid and intense colors appear brighter to the human eye, even when the actual luminance remains unchanged. [5p] Edge Luminance Profile (ELP): Reducing Unnecessary Power Consumption at the Screen When parts of the screen that are rarely viewed are unnecessarily bright, they result in wasted power. Edge Luminance Profile (ELP) is a power-saving technology that takes advantage of OLED’s ability to control individual pixels. By adjusting the luminance of display’s edge that are less noticeable, it reduces power consumption. [6p] Smartphone OLED Brighter Without a Polarizer, Lower Power with LEAD™ LEAD™ is the world’s first polarizer-free OCF technology developed by Samsung Display in 2021. By eliminating the polarizer — previously essential in conventional OLED panels, enhances screen brightness. Typically, when light passes through a polarizer, brightness is reduced by more than 50%. However, this technology eliminates the polarizer and increases light transmittance, It can achieve the same brightness as before with 63% power consumption. [7p] Smartphone OLED Minimizing Power Consumption with a Variable Refresh Rate: Adaptive Frequency™ Flexible refresh rates tailored to usage scenarios 120Hz for gaming or fast-motion video, 60Hz for standard video, 10Hz for images. Applying high refresh rates to static images or text-based content can lead to unnecessary power consumption. Adaptive Frequency™ technology with Samsung Display's proprietary HOP technology, dynamically adjusts the refresh rate based on user activity to minimize overall power usage. *HOP is an LTPO TFT technology developed by Samsung Display. It is a hybrid structure that applies oxide to the switching TFTs to reduce leakage current, and LTPS to the driving TFTs for high electron mobility. [8p] We’ve now explored Samsung Display’s low-power technologies applied to OLEDs for smartphones and IT devices. As on-device AI becomes more widespread, energy efficiency across devices is becoming increasingly important. Samsung Display will continue to lead OLED innovation by developing differentiated low-power technologies.
[1p] Brighter Screens, Lower Power Exploring Samsung Display’s Low-Power Technologies [2p] Essential in the On-Device AI Era: Low-Power Technology! Global On-Device AI Market Size (Unit: hundred million dollars) 2024, 2025, 2030 According to Grand View Research (GVR), the global on-device AI market is expected to reach $36.6 billion by 2030, with a 27.8% average annual growth rate over five years. In the era of on-device AI, the intensive computational work performed by the device itself consumes a lot of power. This makes power-saving technologies essential. Samsung Display is actively developing a range of low-power technologies to help devices use energy more efficiently. Let’s take a look at some of these innovations. [3p] UT One: The Next-Generation Low-Power Technology That’s Slimmer and Lighter UT One is a next-generation low-power technology with an ultra-thin (*UT) structure. It is the first OLED panel for IT to support a refresh rate as low as 1Hz. Depending on the content, the refresh rate can dynamically switch between 1Hz and 120Hz, reducing power consumption by up to 30% compared to conventional panels. Ultra Thin (*UT) is an ultra-slim OLED structure. It reduces thickness and weight by approximately 30% by removing the top glass layer (one of the two glass substrates used in conventional Rigid OLEDs) and applying thin film encapsulation [4p] Intelligent Color Technology (ICT): Maintaining Perceived Brightness While Reducing Power Consumption Luminance and Chrominance According to the Helmholtz-Kohlrausch (*H-K) effect, the human eye perceives colors with higher chrominance as brighter. Intelligent color technology (ICT) uses this principle to reduce pixel luminance and increase color chrominance. —allowing the actual brightness to be the same as before. This approach can reduce power consumption by about 15% on average compared to displays of the same luminance. The (Helmholtz-Kohlrausch (*H-K) effect refers to the phenomenon in which more vivid and intense colors appear brighter to the human eye, even when the actual luminance remains unchanged. [5p] Edge Luminance Profile (ELP): Reducing Unnecessary Power Consumption at the Screen When parts of the screen that are rarely viewed are unnecessarily bright, they result in wasted power. Edge Luminance Profile (ELP) is a power-saving technology that takes advantage of OLED’s ability to control individual pixels. By adjusting the luminance of display’s edge that are less noticeable, it reduces power consumption. [6p] Smartphone OLED Brighter Without a Polarizer, Lower Power with LEAD™ LEAD™ is the world’s first polarizer-free OCF technology developed by Samsung Display in 2021. By eliminating the polarizer — previously essential in conventional OLED panels, enhances screen brightness. Typically, when light passes through a polarizer, brightness is reduced by more than 50%. However, this technology eliminates the polarizer and increases light transmittance, It can achieve the same brightness as before with 63% power consumption. [7p] Smartphone OLED Minimizing Power Consumption with a Variable Refresh Rate: Adaptive Frequency™ Flexible refresh rates tailored to usage scenarios 120Hz for gaming or fast-motion video, 60Hz for standard video, 10Hz for images. Applying high refresh rates to static images or text-based content can lead to unnecessary power consumption. Adaptive Frequency™ technology with Samsung Display's proprietary HOP technology, dynamically adjusts the refresh rate based on user activity to minimize overall power usage. *HOP is an LTPO TFT technology developed by Samsung Display. It is a hybrid structure that applies oxide to the switching TFTs to reduce leakage current, and LTPS to the driving TFTs for high electron mobility. [8p] We’ve now explored Samsung Display’s low-power technologies applied to OLEDs for smartphones and IT devices. As on-device AI becomes more widespread, energy efficiency across devices is becoming increasingly important. Samsung Display will continue to lead OLED innovation by developing differentiated low-power technologies.
[1p] Brighter Screens, Lower Power Exploring Samsung Display’s Low-Power Technologies [2p] Essential in the On-Device AI Era: Low-Power Technology! Global On-Device AI Market Size (Unit: hundred million dollars) 2024, 2025, 2030 According to Grand View Research (GVR), the global on-device AI market is expected to reach $36.6 billion by 2030, with a 27.8% average annual growth rate over five years. In the era of on-device AI, the intensive computational work performed by the device itself consumes a lot of power. This makes power-saving technologies essential. Samsung Display is actively developing a range of low-power technologies to help devices use energy more efficiently. Let’s take a look at some of these innovations. [3p] UT One: The Next-Generation Low-Power Technology That’s Slimmer and Lighter UT One is a next-generation low-power technology with an ultra-thin (*UT) structure. It is the first OLED panel for IT to support a refresh rate as low as 1Hz. Depending on the content, the refresh rate can dynamically switch between 1Hz and 120Hz, reducing power consumption by up to 30% compared to conventional panels. Ultra Thin (*UT) is an ultra-slim OLED structure. It reduces thickness and weight by approximately 30% by removing the top glass layer (one of the two glass substrates used in conventional Rigid OLEDs) and applying thin film encapsulation [4p] Intelligent Color Technology (ICT): Maintaining Perceived Brightness While Reducing Power Consumption Luminance and Chrominance According to the Helmholtz-Kohlrausch (*H-K) effect, the human eye perceives colors with higher chrominance as brighter. Intelligent color technology (ICT) uses this principle to reduce pixel luminance and increase color chrominance. —allowing the actual brightness to be the same as before. This approach can reduce power consumption by about 15% on average compared to displays of the same luminance. The (Helmholtz-Kohlrausch (*H-K) effect refers to the phenomenon in which more vivid and intense colors appear brighter to the human eye, even when the actual luminance remains unchanged. [5p] Edge Luminance Profile (ELP): Reducing Unnecessary Power Consumption at the Screen When parts of the screen that are rarely viewed are unnecessarily bright, they result in wasted power. Edge Luminance Profile (ELP) is a power-saving technology that takes advantage of OLED’s ability to control individual pixels. By adjusting the luminance of display’s edge that are less noticeable, it reduces power consumption. [6p] Smartphone OLED Brighter Without a Polarizer, Lower Power with LEAD™ LEAD™ is the world’s first polarizer-free OCF technology developed by Samsung Display in 2021. By eliminating the polarizer — previously essential in conventional OLED panels, enhances screen brightness. Typically, when light passes through a polarizer, brightness is reduced by more than 50%. However, this technology eliminates the polarizer and increases light transmittance, It can achieve the same brightness as before with 63% power consumption. [7p] Smartphone OLED Minimizing Power Consumption with a Variable Refresh Rate: Adaptive Frequency™ Flexible refresh rates tailored to usage scenarios 120Hz for gaming or fast-motion video, 60Hz for standard video, 10Hz for images. Applying high refresh rates to static images or text-based content can lead to unnecessary power consumption. Adaptive Frequency™ technology with Samsung Display's proprietary HOP technology, dynamically adjusts the refresh rate based on user activity to minimize overall power usage. *HOP is an LTPO TFT technology developed by Samsung Display. It is a hybrid structure that applies oxide to the switching TFTs to reduce leakage current, and LTPS to the driving TFTs for high electron mobility. [8p] We’ve now explored Samsung Display’s low-power technologies applied to OLEDs for smartphones and IT devices. As on-device AI becomes more widespread, energy efficiency across devices is becoming increasingly important. Samsung Display will continue to lead OLED innovation by developing differentiated low-power technologies.
[1p] Brighter Screens, Lower Power Exploring Samsung Display’s Low-Power Technologies [2p] Essential in the On-Device AI Era: Low-Power Technology! Global On-Device AI Market Size (Unit: hundred million dollars) 2024, 2025, 2030 According to Grand View Research (GVR), the global on-device AI market is expected to reach $36.6 billion by 2030, with a 27.8% average annual growth rate over five years. In the era of on-device AI, the intensive computational work performed by the device itself consumes a lot of power. This makes power-saving technologies essential. Samsung Display is actively developing a range of low-power technologies to help devices use energy more efficiently. Let’s take a look at some of these innovations. [3p] UT One: The Next-Generation Low-Power Technology That’s Slimmer and Lighter UT One is a next-generation low-power technology with an ultra-thin (*UT) structure. It is the first OLED panel for IT to support a refresh rate as low as 1Hz. Depending on the content, the refresh rate can dynamically switch between 1Hz and 120Hz, reducing power consumption by up to 30% compared to conventional panels. Ultra Thin (*UT) is an ultra-slim OLED structure. It reduces thickness and weight by approximately 30% by removing the top glass layer (one of the two glass substrates used in conventional Rigid OLEDs) and applying thin film encapsulation [4p] Intelligent Color Technology (ICT): Maintaining Perceived Brightness While Reducing Power Consumption Luminance and Chrominance According to the Helmholtz-Kohlrausch (*H-K) effect, the human eye perceives colors with higher chrominance as brighter. Intelligent color technology (ICT) uses this principle to reduce pixel luminance and increase color chrominance. —allowing the actual brightness to be the same as before. This approach can reduce power consumption by about 15% on average compared to displays of the same luminance. The (Helmholtz-Kohlrausch (*H-K) effect refers to the phenomenon in which more vivid and intense colors appear brighter to the human eye, even when the actual luminance remains unchanged. [5p] Edge Luminance Profile (ELP): Reducing Unnecessary Power Consumption at the Screen When parts of the screen that are rarely viewed are unnecessarily bright, they result in wasted power. Edge Luminance Profile (ELP) is a power-saving technology that takes advantage of OLED’s ability to control individual pixels. By adjusting the luminance of display’s edge that are less noticeable, it reduces power consumption. [6p] Smartphone OLED Brighter Without a Polarizer, Lower Power with LEAD™ LEAD™ is the world’s first polarizer-free OCF technology developed by Samsung Display in 2021. By eliminating the polarizer — previously essential in conventional OLED panels, enhances screen brightness. Typically, when light passes through a polarizer, brightness is reduced by more than 50%. However, this technology eliminates the polarizer and increases light transmittance, It can achieve the same brightness as before with 63% power consumption. [7p] Smartphone OLED Minimizing Power Consumption with a Variable Refresh Rate: Adaptive Frequency™ Flexible refresh rates tailored to usage scenarios 120Hz for gaming or fast-motion video, 60Hz for standard video, 10Hz for images. Applying high refresh rates to static images or text-based content can lead to unnecessary power consumption. Adaptive Frequency™ technology with Samsung Display's proprietary HOP technology, dynamically adjusts the refresh rate based on user activity to minimize overall power usage. *HOP is an LTPO TFT technology developed by Samsung Display. It is a hybrid structure that applies oxide to the switching TFTs to reduce leakage current, and LTPS to the driving TFTs for high electron mobility. [8p] We’ve now explored Samsung Display’s low-power technologies applied to OLEDs for smartphones and IT devices. As on-device AI becomes more widespread, energy efficiency across devices is becoming increasingly important. Samsung Display will continue to lead OLED innovation by developing differentiated low-power technologies.
[1p] Brighter Screens, Lower Power Exploring Samsung Display’s Low-Power Technologies [2p] Essential in the On-Device AI Era: Low-Power Technology! Global On-Device AI Market Size (Unit: hundred million dollars) 2024, 2025, 2030 According to Grand View Research (GVR), the global on-device AI market is expected to reach $36.6 billion by 2030, with a 27.8% average annual growth rate over five years. In the era of on-device AI, the intensive computational work performed by the device itself consumes a lot of power. This makes power-saving technologies essential. Samsung Display is actively developing a range of low-power technologies to help devices use energy more efficiently. Let’s take a look at some of these innovations. [3p] UT One: The Next-Generation Low-Power Technology That’s Slimmer and Lighter UT One is a next-generation low-power technology with an ultra-thin (*UT) structure. It is the first OLED panel for IT to support a refresh rate as low as 1Hz. Depending on the content, the refresh rate can dynamically switch between 1Hz and 120Hz, reducing power consumption by up to 30% compared to conventional panels. Ultra Thin (*UT) is an ultra-slim OLED structure. It reduces thickness and weight by approximately 30% by removing the top glass layer (one of the two glass substrates used in conventional Rigid OLEDs) and applying thin film encapsulation [4p] Intelligent Color Technology (ICT): Maintaining Perceived Brightness While Reducing Power Consumption Luminance and Chrominance According to the Helmholtz-Kohlrausch (*H-K) effect, the human eye perceives colors with higher chrominance as brighter. Intelligent color technology (ICT) uses this principle to reduce pixel luminance and increase color chrominance. —allowing the actual brightness to be the same as before. This approach can reduce power consumption by about 15% on average compared to displays of the same luminance. The (Helmholtz-Kohlrausch (*H-K) effect refers to the phenomenon in which more vivid and intense colors appear brighter to the human eye, even when the actual luminance remains unchanged. [5p] Edge Luminance Profile (ELP): Reducing Unnecessary Power Consumption at the Screen When parts of the screen that are rarely viewed are unnecessarily bright, they result in wasted power. Edge Luminance Profile (ELP) is a power-saving technology that takes advantage of OLED’s ability to control individual pixels. By adjusting the luminance of display’s edge that are less noticeable, it reduces power consumption. [6p] Smartphone OLED Brighter Without a Polarizer, Lower Power with LEAD™ LEAD™ is the world’s first polarizer-free OCF technology developed by Samsung Display in 2021. By eliminating the polarizer — previously essential in conventional OLED panels, enhances screen brightness. Typically, when light passes through a polarizer, brightness is reduced by more than 50%. However, this technology eliminates the polarizer and increases light transmittance, It can achieve the same brightness as before with 63% power consumption. [7p] Smartphone OLED Minimizing Power Consumption with a Variable Refresh Rate: Adaptive Frequency™ Flexible refresh rates tailored to usage scenarios 120Hz for gaming or fast-motion video, 60Hz for standard video, 10Hz for images. Applying high refresh rates to static images or text-based content can lead to unnecessary power consumption. Adaptive Frequency™ technology with Samsung Display's proprietary HOP technology, dynamically adjusts the refresh rate based on user activity to minimize overall power usage. *HOP is an LTPO TFT technology developed by Samsung Display. It is a hybrid structure that applies oxide to the switching TFTs to reduce leakage current, and LTPS to the driving TFTs for high electron mobility. [8p] We’ve now explored Samsung Display’s low-power technologies applied to OLEDs for smartphones and IT devices. As on-device AI becomes more widespread, energy efficiency across devices is becoming increasingly important. Samsung Display will continue to lead OLED innovation by developing differentiated low-power technologies.
[1p] Brighter Screens, Lower Power Exploring Samsung Display’s Low-Power Technologies [2p] Essential in the On-Device AI Era: Low-Power Technology! Global On-Device AI Market Size (Unit: hundred million dollars) 2024, 2025, 2030 According to Grand View Research (GVR), the global on-device AI market is expected to reach $36.6 billion by 2030, with a 27.8% average annual growth rate over five years. In the era of on-device AI, the intensive computational work performed by the device itself consumes a lot of power. This makes power-saving technologies essential. Samsung Display is actively developing a range of low-power technologies to help devices use energy more efficiently. Let’s take a look at some of these innovations. [3p] UT One: The Next-Generation Low-Power Technology That’s Slimmer and Lighter UT One is a next-generation low-power technology with an ultra-thin (*UT) structure. It is the first OLED panel for IT to support a refresh rate as low as 1Hz. Depending on the content, the refresh rate can dynamically switch between 1Hz and 120Hz, reducing power consumption by up to 30% compared to conventional panels. Ultra Thin (*UT) is an ultra-slim OLED structure. It reduces thickness and weight by approximately 30% by removing the top glass layer (one of the two glass substrates used in conventional Rigid OLEDs) and applying thin film encapsulation [4p] Intelligent Color Technology (ICT): Maintaining Perceived Brightness While Reducing Power Consumption Luminance and Chrominance According to the Helmholtz-Kohlrausch (*H-K) effect, the human eye perceives colors with higher chrominance as brighter. Intelligent color technology (ICT) uses this principle to reduce pixel luminance and increase color chrominance. —allowing the actual brightness to be the same as before. This approach can reduce power consumption by about 15% on average compared to displays of the same luminance. The (Helmholtz-Kohlrausch (*H-K) effect refers to the phenomenon in which more vivid and intense colors appear brighter to the human eye, even when the actual luminance remains unchanged. [5p] Edge Luminance Profile (ELP): Reducing Unnecessary Power Consumption at the Screen When parts of the screen that are rarely viewed are unnecessarily bright, they result in wasted power. Edge Luminance Profile (ELP) is a power-saving technology that takes advantage of OLED’s ability to control individual pixels. By adjusting the luminance of display’s edge that are less noticeable, it reduces power consumption. [6p] Smartphone OLED Brighter Without a Polarizer, Lower Power with LEAD™ LEAD™ is the world’s first polarizer-free OCF technology developed by Samsung Display in 2021. By eliminating the polarizer — previously essential in conventional OLED panels, enhances screen brightness. Typically, when light passes through a polarizer, brightness is reduced by more than 50%. However, this technology eliminates the polarizer and increases light transmittance, It can achieve the same brightness as before with 63% power consumption. [7p] Smartphone OLED Minimizing Power Consumption with a Variable Refresh Rate: Adaptive Frequency™ Flexible refresh rates tailored to usage scenarios 120Hz for gaming or fast-motion video, 60Hz for standard video, 10Hz for images. Applying high refresh rates to static images or text-based content can lead to unnecessary power consumption. Adaptive Frequency™ technology with Samsung Display's proprietary HOP technology, dynamically adjusts the refresh rate based on user activity to minimize overall power usage. *HOP is an LTPO TFT technology developed by Samsung Display. It is a hybrid structure that applies oxide to the switching TFTs to reduce leakage current, and LTPS to the driving TFTs for high electron mobility. [8p] We’ve now explored Samsung Display’s low-power technologies applied to OLEDs for smartphones and IT devices. As on-device AI becomes more widespread, energy efficiency across devices is becoming increasingly important. Samsung Display will continue to lead OLED innovation by developing differentiated low-power technologies.